Causal uplift for promotion allocation

Advanced planning methods are only useful when they improve a real decision under real constraints. Here, causal uplift for promotion allocation is framed as a testable system-design choice.

Practitioner lens

A model for causal uplift for promotion allocation should state its objective and feasible set explicitly. Hidden penalty weights or relaxed constraints can make an impressive result operationally impossible.

First experiment

Separate model-generated proposals from approved actions; preserve a safe fallback when inputs are missing.

This is an original educational brief. It is a starting point for discussion, not a claim that one technique fits every supply chain.