New-item forecasting foundations

Forecast measures make sense only when their assumptions are visible. This article unpacks new-item forecasting foundations and the common interpretation trap to avoid.

Practitioner lens

Segment performance when assessing new-item forecasting foundations. Results for stable, high-volume items can hide poor performance for intermittent or newly launched products.

First experiment

State the units, time bucket and demand definition alongside every chart or score.

This is an original educational brief. It is a starting point for discussion, not a claim that one technique fits every supply chain.